Alejandro Cruz

Creative Professional

Passionate about creating amazing digital experiences and bringing ideas to life through innovative design and development.

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About Me

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Digital Designer with 10+ years of experience creating impactful visual solutions for email marketing, web design, and brand campaigns. Currently at Parts Town, specializing in conversion-focused design and cross-functional collaboration.

Skilled in Adobe Creative Suite, AI tools (ChatGPT, Claude AI, Adobe Firefly), and multilingual localization for Spanish and French markets. Experienced in both design and development, from concept to final implementation.

Bachelor's degree in Multimedia Design and Web Development from DeVry University. Proven track record in e-commerce, manufacturing, and digital marketing environments.

Resume

Experience

Digital Designer

Parts Town – Addison, IL
Jan 2024 – Present

Own design and development of high-impact visuals for email marketing and landing pages aligned with brand identity. Collaborate cross-functionally with Creative, Lifecycle, and Marketing teams to optimize campaign performance. Leverage AI tools such as ChatGPT, Claude AI, Adobe Firefly, and Smartcat to speed up workflows and maintain localization accuracy.

Production Artist

Parts Town – Addison, IL
Aug 2021 – Jan 2024

Finalized visuals for emails, web pages, and social media across B2C channels. Assisted in localization of marketing assets in Spanish and French, ensuring readiness for distribution. Collaborated closely with designers, marketers, and translators to maintain brand consistency.

Web Developer

Mochalifestyle.com – Freelance
Jan 2021 – Dec 2022

Built and launched an ecommerce site using WordPress, implementing responsive design for mobile. Managed hosting, domain, and plugin setup for client scalability. Handled ongoing maintenance, updates, and UX optimizations.

Webmaster

Amcraft Manufacturing – Elk Grove Village, IL
Aug 2017 – Dec 2020

Maintained company website and ecommerce catalog using WordPress. Produced product photography and site graphics for B2B and B2C audiences. Executed site updates and collaborated with stakeholders for content accuracy.

Web Designer

Multimedia Marketing Group – Rockford, IL
Apr 2014 – Jun 2017

Designed and deployed websites tailored for client brand and performance goals. Introduced responsive design standards and collaborated on SEO-focused updates. Supported creative copy and marketing assets with strong visual storytelling.

Skills

Design & AI Tools

Adobe Creative Suite, Figma, ChatGPT, Claude AI, Adobe Firefly

Development

WordPress, HTML5, CSS3, JavaScript, Responsive Design

Marketing & Localization

Email Marketing, Salesforce Marketing Cloud, Spanish & French Translation

Digital Marketing

UX Optimization, B2B/B2C Campaign Design

Education

Bachelor of Science in Multimedia Design and Web Development

DeVry University – Addison, IL
2009 – 2013

Focused on multimedia design principles and web development technologies.

Get In Touch

Let's Work Together

I'm always interested in hearing about new projects and opportunities. Whether you have a question or just want to say hi, I'd love to hear from you.

📧 [email protected]
📱 (847) 375-9821
💼 linkedin.com/in/alejandrocruz23
📍 Geneva, IL