Alejandro Cruz

Digital Designer / Web Content Publisher

Created and updated digital content in SAP Hybris and CoreMedia CMS, publishing pages accurately and on schedule using template-based components and standards. Edited and troubleshot HTML/CSS to resolve formatting issues and ensure consistent presentation across devices and browsers.

Performed routine web QA (broken links, missing images, layout/formatting checks) and verified responsive behavior before publish. Converted marketing documents into web-ready formats and ensured content aligned with editorial/brand guidelines.

Managed incoming web/content requests in Adobe Workfront, clarifying requirements, tracking status, and coordinating with cross-functional partners to deliver on time. Supported high-visibility marketing pages and launches—including HVAC landing content and the Technology & Innovations experience—improving browsability and keeping content current.

Production Artist

Created and QA'd high-volume marketing deliverables (~3 emails/week plus hundreds of banners and PDF assets), ensuring accuracy, brand consistency, and on-time delivery. Completed multilingual QA for Spanish and French markets, verifying translations, formatting, links, and layout consistency across localized versions.

Prepared web-ready assets (resize/crop/export, thumbnail creation) while following naming conventions and optimizing file formats for performance. Maintained organized folder and file structures for images/documents, supporting efficient publishing, retrieval, and version control.

Improved workflow quality by flagging missing details, documenting common requirements, and tracking recurring issues to reduce rework.

Web Content / Site Administrator (Volunteer - Freelance)

Launched a new WordPress website using a template theme—configured hosting, domain, database setup, and core CMS settings to take the site from zero to live. Managed ongoing site administration, including plugins, updates, and basic troubleshooting to support stability, security, and performance.

Published and updated site content, ensuring clean formatting, working links, and consistent layout across pages; checked mobile responsiveness and cross-browser compatibility.

Webmaster

Managed the company website and e-commerce content in WordPress, publishing updates and maintaining accurate product listings. Uploaded and maintained PDF spec sheets and product documents to keep customers and sales teams aligned with current specifications.

Built a custom online order form for configurable industrial curtain orders, routing submissions to sales via WordPress plugins plus light HTML/JavaScript updates. Streamlined the request-to-quote process, improving customer experience and contributing to increased sales activity within weeks of launch.

Partnered with the Marketing Manager and SEO consultant (Alan Rosinski, Kaizen Inbound Marketing) to execute on-page SEO improvements—keyword targeting, metadata updates, and content refreshes in WordPress. Created and optimized product photography and digital assets for web use; supported ongoing site upkeep and visual consistency.

Web Designer / Web Content Specialist

Published and maintained client websites using CMS platforms (including WordPress), deploying new pages and content updates with template-based structures. Used HTML/CSS to implement formatting changes and troubleshoot layout issues for clean, consistent front-end presentation.

Ran web QA during launches and updates—checking broken links, missing images, and formatting issues—and validated responsive/cross-browser behavior. Applied basic on-page SEO best practices (headings, keyword-aware edits, and metadata where applicable) to support visibility and usability.

Partnered with clients and internal teams to gather requirements, translate documents into web-ready pages, and deliver updates accurately and on schedule.